Marketing Specialist

Position Overview

We are seeking a dynamic and self-motivated Marketing Specialist to spearhead our digital marketing initiatives. This role is pivotal in enhancing our online presence, developing and executing marketing campaigns, and analyzing performance metrics to optimize our strategies. The ideal candidate will be adept at managing multiple projects, possess strong analytical skills, and have a keen eye for detail

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across platforms such as Facebook and LinkedIn.
• Maintain and optimize the company website, ensuring SEO best practices are applied to improve search engine rankings.
• Utilize marketing analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance and make data-driven decisions.
• Design and execute marketing campaigns, including email marketing, social media promotions, and content marketing.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Create and manage content using tools like Canva and Squarespace, ensuring brand consistency.
• Stay updated with the latest digital marketing trends and technologies to keep Henke Industrial at the forefront of the industry.
• Create & produce Branding Material. 

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in marketing tools such as HubSpot, Canva, Squarespace, and Google Analytics.
• Strong understanding of SEO principles and website management.
• Excellent organizational and project management skills.
• Ability to prioritize tasks effectively and work independently.
• Exceptional communication and collaboration skills.